I am as happy as this smiling orange juice man logo that John Vassos created for Nedick's hot dog stand! My book has been receiving lots of praise from prominent design historians! Here is what my 2007 AIGA medalist, designer, historian, writer with over twenty books on design, and prolific curator at the Cooper-Hewitt, Smithsonian National Museum of Design Ellen Lupton said about the book:
"John Vassos hastened the flow of products, people, and media with his streamlined designs for everything from kitchen appliances to turnstiles and radios. Danielle Shapiro has created an original portrait of this important designer and this key period in American design and popular culture.” Ellen Lupton, Curator of Contemporary Design at Cooper-Hewitt, National Design Museum and Director of the Graphic Design MFA program at Maryland Institute College of Art
In the mid-1990s, I had the pleasure of working alongside Ellen Lupton as she planned her brilliant exhibition "Mechanical Brides: Women and Machines From Home to Office" and found some images for her book in the ample archives at the Cooper-Hewitt, Smithsonian National Museum of Design. I was working on an exhibition assistant on a show called "Packaging the New: Design and the American Consumer" - an extensive examination of industrial design and consumer culture with advisers like cultural historian Stuart Ewen, who was my graduate adviser at Hunter College at the time. Our exhibit, which had graphic design by Alexander Isley fresh off of his role as graphic designer at Spy Magazine and a 2014 recipient of the AIGA medal and was designed by exhibition and product designer Constainie Boym. This was a heady time for design history which was growing in leaps and bounds assisted by these exhibitions focused on the social, cultural and economic forces that shape the design of mass produced objects.
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Danielle Shapiro, is a writer and author of the first biography of John Vassos, modernist Greek-American industrial designer - John Vassos: Industrial Design for Modern Life.